Today’s Most In-Demand Creative Strategy Formats

Whatever your niche, whoever your client, a creative strategy program can be a profitable addition to your current product lineup. If you’re not already offering creative strategy services, you can quickly get started by creating one of these top offers for your clients.

Email

The simplest and perhaps least time-intensive creative strategy program you can create, email allows your clients to reach you by email with any questions they have. Typically, strategists request clients to limit their emails to one per day, and generally only during the week. In return, the creative strategist agrees to respond promptly with a thoughtful and thorough answer – typically within 24 hours.

Email is popular with students because it’s low cost, doesn’t require a meeting schedule, and can easily fit into her busy day. Creative Strategists like the format because it allows them the flexibility of answering when it’s convenient (within reason) rather than blocking out time for phone calls.

Groups

With a lower price tag than individual sessions and the added benefit of being able to bounce ideas off other group members, this style of creative strategy programming is fast becoming a favorite among both strategists and clients.

Group sessions generally take place on a regular schedule – say once per week or twice per month – with all members getting together via webinar or conference calling service. Sessions can be free-form or planned out ahead of time, but the group is typically static. For example, in most group programs, there is a start and end date, and all members join for the duration of the program.

One-on-One

This is probably what most people think of when they consider starting a creative strategy training program or even hiring a creative strategist of their own. In this style of coaching, the strategist and client work together individually. They typically meet for a 30- to 60-minute phone call or in-person meeting on a regular schedule. During that time, they’ll discuss what the client’s goals are, what he or she has done to achieve those goals since the last meeting, and what he or she will do in the coming days or weeks to move forward.

Individual sessions might take place weekly or monthly, and can be combined with either group or email coaching as well, for a more comprehensive program.

Whatever style of creative strategy program you choose, keep in mind that your business and your strategies are as individual as you are. There is no one-size-fits-all program for everyone, so tailor your new program to fit both you and the clients you hope to attract.